For Women. By Women.
Shift Hub guides women over 40 through transformation with our life-changing platform and global community.
Shift happens. Make it your way.
When You're...
Giving your all in your career, family, life and feeling stuck, unseen, or at a crossroads.
Recovering from divorce, burnout, or life transitions like menopause or empty nest.
Needing clear change, emotional clarity, and a practical roadmap with expert support.
You’re done searching: It’s your time to shift.
Your change starts here with a clear plan and solid support.
What You’ll Receive:
Clear, step-by-step structure—so you never feel stuck again
Peer-level circles—small, guided groups for real talk & accountability
Daily tools—rituals, journaling, mindset resets for clarity and confidence
Unshakable confidence—show up fully in work, relationships, and life
We guide you through 3 bold phases:
Phase 1: ALIGN
What you gain:
clarity, calm, anchored structure
Delivered through:
Our Shift Hub Academy and Community
Phase 2: EMBODY
What you gain:
confidence, vitality, aligned relationships
Delivered through:
Experience tools + Circles
Phase 3: AMPLIFY
What you gain:
visibility, influence, authentic leadership
Delivered through:
Expansion tools + Mentorship
Discover Your Shift Style here:
Every woman holds a unique feminine strength.
Take our short Feminine Superpower Quiz to discover yours—and learn how to lead, love, and live from that core truth.
We Created What We Couldn’t Find...
We rebuilt ourselves—not from books, but from brokenness and bravery.
ShiftHub was born from that fire—and the wisdom it left behind.
Meet Dr. Masha Malka
The Mastermind of Transformation
CEO of ShiftHub | Co-Founder of ShiftHub
Author | Executive Coach | Global Speaker
Bestselling author. Global coach. Refugee turned visionary strategist.
I help women break through mental blocks and rise into the life they were born to lead—through clear action and deep mindset shifts.
Masha Malka is a globally recognized expert in personal and professional transformation. With a career spanning over 20 years, she has worked with Fortune 500 executives, government leaders, entrepreneurs, and visionaries across five continents—guiding them to unlock potential, expand emotional intelligence, and lead from a place of purpose and clarity. A best-selling author, Fulbright Scholar, and former university professor of leadership, Masha combines academic rigor with real-world insight. Her diverse background includes founding a successful training and consulting company, publishing acclaimed works on personal development, and delivering impactful keynotes on mindset, change, and resilience. She has also been a long-time member of the Forbes Coaches Council, where she contributed thought leadership articles focused on transformation, leadership, and personal growth. Known for blending neuroscience, emotional intelligence, and spiritual depth, Masha’s approach is both grounded and expansive. She doesn’t just talk about change—she walks people through it with fierce compassion and tools that work. At ShiftHub, she leads a growing movement of women over 40 who are shifting outdated paradigms of success, self-worth, and what’s possible. Through coaching, community, and immersive programs, ShiftHub empowers women to reclaim their voice, reignite their confidence, and step into the most aligned and limitless chapter of their lives—because reinvention isn’t just allowed. It’s required.
The Embodied Spark
Meet Audrey Spearing
Chief Communications Officer of ShiftHub | Co-Founder of ShiftHub
Global Leader in Women’s Transformation, Wellness & Soulful Living / TV presenter
With the fire of a national athlete and the grace of a wellness leader, I bring women back to joy—through breath, movement, and the freedom of being fully alive.
A former elite athlete who represented Ireland internationally, Audrey brings over 30 years of experience in health, fitness, embodiment, and education. Her career has included business management, physical education, holistic health, and personal development. She has trained and qualified thousands of adult learners in massage therapy, fitness, and mind-body practices—and leads global retreats that combine healing, sisterhood, and soulful renewal.
Audrey’s approach integrates emotional intelligence, spiritual wisdom, and practical tools. Certified through Tony Robbins’ Life Mastery University and qualified in modalities including yogic psychology, breathwork, reflexology, and energy healing, she helps women reconnect with their joy, vitality, and soul purpose.
Audrey also appears as a wellness presenter on Good Morning Spain and leads a global wellness business focused on transformational experiences for individuals and teams.
Known for her Irish warmth, grounded wisdom, and deep compassion, Audrey creates spaces where women feel safe, seen, and inspired to grow.
At ShiftHub, she leads with integrity and vision—ensuring every woman is supported with expert guidance, powerful practices, and a deeply personal path to transformation.
We don’t lead from the stage. We walk beside you.
What Changes You Can Expect
Our community and resources help you make real shifts in your life with our proven tools and support.
Decide Faster. Act Smarter.
You’ll stop second-guessing. You’ll know what to do next—and do it.
Build Unshakable Confidence.
No more holding back. You’ll speak up, show up, and stand your ground—every time.
Increase Your Energy & Focus.
No more exhaustion. You’ll wake up clear, strong, and ready for the day.
Create Real Results.
Better relationships. More income. Clearer direction. Tangible wins that matter to you.
Design What’s Next.
No more drifting. You’ll have a personal strategy — built for this stage of your life.
Take the step. Start your shift now.
You don’t need permission. You need a decision.
Your Shift, Your Way: 3 Clear Paths to Choose From
The Shift Academy
Structure. Focus. Emotional Clarity.
Your foundation for steady growth when life feels uncertain.
This is a high-level learning platform tailored to women 40+.
You’ll get:
Self-paced portal with step-by-step tools, rituals, and practices
Weekly structure. Monthly direction. Daily grounding.
Live Q&A sessions with ShiftHub founders
Private online community (no social media noise)
What Makes It Powerful:
Designed to keep you consistent and clear—especially in times of transition. You’ll always know what to focus on, and you’ll feel supported along the way.
Your investment: €79/month | €849/year (save 10%)
The Shift Circles
Peer Forums Powered by CEO-Level Methodology
We’ve adapted a proven business tool used by top CEOs—peer forums—and brought it to women rewriting midlife.
You’ll get:
Curated peer group (max 12 women) matched by life stage and goals
Monthly 2.5-hr sessions, professionally facilitated
Real dialogue. Real breakthroughs.
Plus all Academy benefits
What Makes It Powerful:
You’ll be seen, challenged, and supported by women who get it. These are not support groups—they’re strategy rooms for personal evolution.
Your investment: €279/month | €2,999/year (save 15%)
The Shift Mentorship
1:1 Strategy for the Woman Rewriting Everything
This is your path when you’re ready to go deep, move fast, and take full ownership of what’s next. Shift Mentorship pairs you with a seasoned guide—one of the ShiftHub founders or certified mentors—who’s been where you are and knows how to get you to where you want to be.
You’ll get:
All features from the Shift Academy and Shift Circles
Private 1:1 coaching tailored to your specific goals
A clear, personalized strategy to build your next chapter
Deep emotional, energetic, and practical alignment
What Makes It Powerful:
This is high-impact mentorship built on real transformation. Whether you're rebuilding your identity or leveling up in life or business—you won’t do it alone.
Your investment: €659/month | €7,199/year (save 20%)
ShiftHub is a results-driven system built for women 40+ for real-life change.
Here, you don’t just learn—you shift.
You don’t just cope—you lead.
You don’t do it alone—you do it supported.
This is your shift. Welcome home.
